06 November 2017
“A Social History of the Media: From Gutenberg to the Internet”, The Latest Publication of BACA’s Knowledge Transfer Project
Bahrain Authority for Culture & Antiquities’ Transfer of Knowledge project has just launched another publication titled “A Social History of the Media: From Gutenberg to the Internet” the British historian Asa Briggs and Social History teacher Peter Burke 3rd edition
Written by two leading social and cultural historians, the first two editions of A Social History of the Media became classic textbooks, providing a masterful overview of communication media and of the social and cultural contexts within which they emerged and evolved over time.
This book argues that, whatever the starting-point, it is necessary for people working in communication and cultural studies - a still growing number - to take history seriously, as well as for historians whatever their period and preoccupations - to take serious account of communication (including communication theory). Students of communication, for example, should realize that some phenomena in the media are older than is generally recognized, as two examples may suggest. Today's television serials follow the model of radio serials which in turn follow the model of the stories serialized in nineteenth-century magazines (novelists from Dickens to Dostoevsky originally published their work in this way).
This third edition has been thoroughly revised to bring the text up to date with the very latest developments in the field. It has also been translated into Arabic and updated. Increased space is given to the exciting media developments of the early 21st Century, including in particular the rise of social and participatory media and the globalization of media. Additionally, new and important research is incorporated into the classic material exploring the continuing importance of oral and manuscript communication, the rise of print and the relationship between physical transportation and social communication. Avoiding technological determinism and rejecting assumptions of straightforward evolutionary progress, this book brings out the rich and varied histories of communication media. In an age of fast-paced media developments, a thorough understanding of media history is more important than ever, and this text will continue to be the first choice for students and scholars across the world.
Worth to mention that “A Social History of the Media: From Gutenberg to the Internet” is the 13th publication presented by Knowledge Transfer Project. Previous books translated were “ Think: A Compelling Introduction to Philosophy by Simon Blackburn”, “Did Greeks Believe in their Myths?” by the French intellectual Paul Veyne, and Maurice Olender, The Languages of Paradise: Race, Religion, and Philology in the Nineteenth Century”, and “ Psychoanalysis as a Science, Therapy and Cause” by the Egyptian psychoanalyst living in France, Mustapha Safwan. and “Non-Places: An Introduction to Supermodernity” by Marc Augé and Three ABCs by Clarisse Herrenschmidt, and “The End of the World as We Know it” by the American Sociologist Immanuel Wallerstein published first in 1999 by the University of Minnesota, USA, “The Story of Art” by Ernest Gombrich, and “ Einstein, Picasso: Space, Time, and the Beauty That Causes Havoc” by Arthur I. Miller.
