Contact Center
.
Noora Fraidoon has always been intrigued by the unseen and ways in which it could be seen. Noora believes, or at least she would like to believe, in the alchemical notion that everything around us contains a universal spirit, a concealed substance that remains hidden and unseen. In order to seek this buried spirit Noora Fraidoon strives to minimize any intentional intervention and limits it only to creating a catalyst in which the materials can express their innate beauty away from forced embellishments and staged aesthetics. It is an exercise to silence the consciousness and allow the subconscious to be seen and heard.